Delivering high-quality leads straight to your doorstep

Finlead Team is an international company with over 5 years of experience in developing innovative products in the financial vertical.

We are currently looking for a Head of Paid Search / Team Lead Media Buying to lead the paid search direction, build a traffic scaling strategy, and become a strong leader for the team.

What you’ll be working on:

• - Developing and managing the traffic acquisition strategy through Google Ads/Facebook/Yandex Direct/Telcos, etc.
• - Budget control, profitability analysis, and improving ROAS and other key metrics.
• - Funnel optimization and lead quality improvement through data analytics.
• - Competitor analysis, adapting strategies based on market changes.
• - Identifying and addressing weaknesses in advertising campaigns.
• - Finding growth points, testing new approaches and strategies.
• - Collaborating with other departments to maximize the effectiveness of ad campaigns.
• - Building processes within the team, managing, training, and developing media buyers.
• - Evaluating team members’ performance.

What we expect from you:

• - 5+ years of experience in paid search advertising.
• - Deep expertise in traffic sources (Google Ads/Facebook/Yandex Direct, etc.).
• - Experience in “white” niches where the main task was not just to bypass moderation but to outperform competitors in performance marketing. Case studies are welcome.
• - Proficiency in GA4, Google Tag Manager, LookerStudio, Yandex Metrica, Data Lens, Power BI for campaign analytics and optimization.
• - Team management skills: process development, mentoring, motivation, task tracking, workload distribution, setting goals, and evaluating team performance.
• - A systematic approach to work, with the ability to standardize processes.

Nice to have:

• - Experience with financial traffic (especially in the lending sector).
• - Experience with storefront traffic.
• - Experience in traffic monetization.

What we offer:

• - Workday start time (from 9 to 11 AM Moscow time).
• - 28 calendar days of paid vacation, paid sick leave, without bureaucracy or unnecessary paperwork.
• - Holiday bonuses.
• - Large advertising budgets for ambitious projects.
• - Freedom in decision-making and influence on product development.
• - No bureaucracy, quick implementation of ideas, and strong team support.
• - Development and learning opportunities: we cover the costs of participating in specialized conferences and courses, so you can enhance your skills and stay up-to-date with the latest trends.

We are an innovative IT company specializing in the development of digital products to attract customers in the financial sector. Our goal is to drive profit growth by creating effective solutions for the fintech market.

Over the past few years, we have established a strong presence in key markets. Now, we are scaling our company to new countries and looking for energetic and engaged professionals to help grow our products.

What you’ll be working on:

Product:

• - Full product lifecycle management.
• - Conducting market research and competitor analysis.
• - Monitoring industry trends to identify new opportunities and threats.
• - Collaborating with and assigning tasks to specialists.
• - Analyzing product performance and working with data.
• - Selecting and testing new ideas and strategies.

Key Metrics to Improve:

• Subscription: LTV, ARPU, CR to subscription, charges (MRR, ARR).
• Showcase: ARPU, EPC, CR, ACU (average clicks per user), etc.
• SMS: CTR, EPL, ROI, etc.
• Email: Spam Rate, Open/Click Rate, EPL, ROI, etc.
• API: EPL, ARPU.
• Funnel: CR.

What We Expect:

• - 3+ years of experience as a Product Manager or CRM Marketer.
• - Experience in CPA networks or fintech (a strong advantage).
• - Experience in online traffic monetization.
• - Proven track record of solving cases that directly impact profitability and revenue growth.
• - Experience with product and web analytics, with the ability to make data-driven decisions.
• - Strong organizational skills, responsibility, and ability to work under high workloads.
• - Ability to articulate thoughts clearly and explain decision-making.

Nice to Have:

• - Knowledge of SQL and experience working with metric visualization tools (Looker Studio, Datalens, Power BI, etc.).

What We Offer:

• - Work in a fast-growing company.
• - Flexible start to the workday (between 9 and 11 AM Moscow time).
• - 28 calendar days of paid vacation, paid sick leave with no bureaucracy or extra paperwork.
• - Holiday bonuses.
• - Competitive salary + bonuses.
• - A friendly and comfortable work environment with no bureaucracy.
• - Opportunities for professional and career growth within the company.
• - Development and learning: we cover participation in specialized conferences and courses to help you sharpen your skills and stay up-to-date with the latest trends.

If you are ready to contribute to the development of innovative products and share our passion for innovation, we invite you to join our team!